President’s Message

President <p>Murray - HeadshotWith each publication of the Farm Fresh Guide, we discover new farms and new farmers; some are listed on the facing page. It’s heartening to know that folks are still finding ways to make agriculture a viable life’s work. Some have recently discovered a love of farming, while others are taking more active roles on their family farms. No matter how they came to it, our new farmers embrace our common goal: to bring the healthiest, most wholesome, and sustainably produced local food and farm products to your table.

Local is truly what makes BC Farm Fresh producers unique. We grow and raise real food in your community. We invite you to meet them at their farm gate to see where your food comes from and to experience the difference that ‘harvested at the peak of perfection’ makes. We offer tours and events that give you and the young people in your life a glimpse of life on the farm; be sure to visit BCFarmFresh.com for a detailed calendar of happenings. We come to your neighbourhoods through your local Farmers Markets (Featured Farmers Markets, page XX). BC Farm Fresh farmers want to get to know you. And we want you to get to know your farmer.

In so many ways, it’s never been easier to understand where your food comes from. Many farms share their day-to-day updates on Facebook and Instagram. We collect these posts @BCFarmFresh to help you discover fresh harvests, recipes, and agri-adventures near you. Follow us, like us, and share us online!

We hope you’ll spend a little time with BC Farm Fresh growers and producers this season. We look forward to your visits and to feeding your family the freshest food you can find.

Murray Siemens, President, FVFDMA